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Brand Story

Willow By The Sea

Willow by the Sea is a 100% organic baby skin care collection, made in small batches by the beach in Newcastle, Australia. After living overseas and traveling the world with our baby girl, Willow, we began to notice even ‘organic’ or ‘natural’ baby skin products contained additives, fillers and chemicals. 

We developed our brand after our daughter was born while living in New York. We were tired of all the ‘green washing’ where products claiming to be natural or organic actually still contained toxins, additives and fillers. We wanted to give Willow (and all babies) a pure, waterless alternative while enjoying a natural life by the sunny shores of Australia. Our packaging speaks to the mom interested in stylish, modern design, something that works well but looks good at the same time. With knowledge passed down from Corina’s Herbalist grandmother – who taught her all about the power of plants and essential oils growing up – we use only the highest quality and cruelty-free botanicals, waxes and oils, and would never create anything we don’t use ourselves or on our family. No toxins, chemicals, fragrances, parabens, GMO’s, fillers, dyes, surfactants or any other nasties! 100% organics, just as nature intended. All our products have been audited by the ACO (Australian Certified Organics council) and all have the tick of approval for 100% certified organic claim. We are less than 12 months old and already have been stocked by over 70 retail stores in Australia, New Zealand, U.S, Hong Kong, Taiwan, Kuwait and more.